Email Marketing
Email lists are pure online gold. Companies are increasingly buying entire websites just to own their powerful email lists. At AVRev.com, clients pay $5,000 just to rent our list of home theater consumer names for a one-time emailing that has no fixed cost to us. But running, managing, growing and maintaining an email list is not easy by any measure. The CAN SPAM Act was a good bit of legislation, but as we learned in recent months, the standards that ISPs expect from you as an email sender are way higher than the standards of the CAN SPAM Act. Way higher. We know the techniques to cleanse your list, get you white-listed with the big boy ISPs and to increase your open rates to sometimes astronomical levels. We know how to set you up with feedback loops with top ISPs and far beyond.
Email List Management
We can do everything from creating an add-remove system for you to implementing a sophisticated system that can deactivate stale names when they don’t interact with your emailings over time. ISPs expect this level of performance from serious businesses and generally reserve white-listing for these companies. They don’t want to be blasted by you with dead email names once per day, because it costs them time and bandwidth. It’s easier for them to block some or all of your list until you learn the tricks of the trade. We can get you up to speed within months to drastically increase your relationships with the best ISPs.
Email List Building (yes, we make cold calls)
One of the most successful projects we ever did at AVRev.com one summer was to pick up the phone and call every AV dealer, custom home theater installer and stereo store in North America. At the time, we were able to get the industry lists. They are no longer as easily available, but we staked our claim. Wonder if it was profitable? Once we spent the time and money to build the list via telephone, we were able to rent the list for $2,000 per mailing (for a 3,000-person list) and clients bought in like mad. We rented the list approximately 100 times to date (that is $200,000 in new business with very little overall cost). We have since called back and done list maintenance, but the return on investment was huge for us. Imagine your business sells an item or a service with a high profit margin and you can sell one, two or three of whatever your products/services are to this new group of clients with each email. The profits would pay for your entire SEO campaign. Hire 90210SEO.com and we will do the heavy lifting for you. We will call your existing clients that you don’t have email addresses for and opt them in (with their permission, of course). We will create a better, cleaner opt-in and fully CAN SPAM Act-compliant list that can make you a millionaire.
White-Listing and CAN SPAM Act Compliance
We have relationships with companies that can test your compliance with the CAN SPAM Act, as well as measure your email performance and best practices, assuming you are sending email from your own server. We know how to get you from terrible (as most companies are when we start measuring their performance) to a highly-regarded sender in six to 12 months.
We can also outsource your email blasts to an outside agency that will deal with your compliance issues, email list management and white-listing.
As part of the measurement of the performance of many SEO campaigns, we track the “sender reputation” as measured by an outside firm to show how ISPs are taking to your new best practices.
Email Layout and Design
We know how to make email newsletters and sales tools that get opened, drive traffic and make sales. We can design a template for you to use that is maximized to get the best results from your emailings. AVRev.com’s open rates are constantly between eight and 20 percent.
InsideMusicMedia.com’s open rates are more than double that each and every day. With our latest techniques in place and email best practices under way, these open rates are improving month in and month out.
Solving SPAM COP Problems
We hate SPAM COP and so should you. These jerks commandeer bad email addresses on your list and convert them to something called “Spam Cop Traps” that will absolutely ruin your sender reputation in a matter of weeks, if not faster. Assuming you know you have the problem – and it’s a big problem if you like your emails to get through to your list – you have to find and remove these plants on your list. Here is the best part: SPAM COP won’t tell you the names, take a phone call or respond to an email. I think Al Qaeda is friendlier and more pro business, but frustrated ISPs use SPAM COP to fight back with senders who hammer their bandwidth when they have no other recourse.
For years, SPAM COP traps hurt our sender reputation at AVRev.com, until we devised a successful method around them. We now can hone in on your names and cleanse your list of this blight on the online community. In a perfect world, your list would only send emails to people who opted in and are active on your list. In the real world, people change addresses, delete accounts and sometimes people just want off your list but don’t know how to go about doing it, so they report the message as spam or simply never open it.
Sites with top of the line email management systems like InsideMusicMedia.com set preferences to say that “if a user hasn’t opened an email in 10 sendings, then disable this name until the user reactivates the account.” While this is the new standard and we can set up an entire system for you to accomplish this, you first need to more gently cleanse your list before you import it into the system or you could see many good names lost quickly, causing your list to take a serious hit. We know how to get you from point A to point B without much pain and moderate expense. Remember: even with a smaller but cleansed email list, you will reach more people and have better results with each emailing.
Our SEO success stories are adding up.
HomeTheaterReview.com went from a parked domain to a 300,000 reader per month leading AV publication in a mere 18 months complete with a Google PR5.
GoodSoundsHomeTheater.com, based outside of Miami went from a Network Solutions template site and a PR0 on Google to a PR4 in 120 days with a full SEO package. Their short tail also boomed and quickly.
InsideMusicMedia.com is a media blog based in Scottsdale, Arizona that went from a PR0 to a PR5 in two years of SEO.
Would you like to be our next SEO and SEM success story? Call us at 310.860.9988.
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